Alex Morgan — UX/UI Design

Analytics Dashboard

Analytics Dashboard project preview
Final shipped design

Background

My Approach

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Analytics Dashboard

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach matters.